Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.
Simon Sinek’s Millennials in the Workplace, a video from 2016 that somehow went viral last year had greatly impressed me. His TED talk from 2010 was so powerful that it left me wanting to know more about him and his work. A little research and I learned that he is passionately leading a movement to inspire people to do the things that inspire them.
In this book, he explains how Martin Luther King Jr, Apple Inc., Wright Brothers etc, were not just remarkably different from anyone in their generation but were also able to consistently produce or exhibit the same level of output; or in his words greatness. They were able to do it because they all started with WHY and kept reflecting on it repeatedly.
If you step back and ask yourself ‘WHY does your organisation or start up exist?‘, you will be surprised to learn that most organisation’s Mission and Vision statements does not cover this. Here’s why:
He developed a concept called The Golden Circle to explain how leaders from the ‘Apples of the world’ inspire to take action, and everyone else do not.
The Golden Circle is the only take away for me from this book. I’m more often
- asking WHY am i doing what i’m doing
- keep my ‘purpose’ burning in the mind which accelerates inspiration
- and take action.
Midway through the book, i felt he overused examples from Apple and always pushing it as a great company which might be questionable in today’s times.
I encourage you to first watch his TED talks video and decide if you need the book. The book is only a longer version of his talk.
If you like what you read, you can support by buying this book directly from Amazon: Start With Why: How Great Leaders Inspire Everyone To Take Action (affiliate link).